# Describe the offer. Support the claim.

A free AminAura Group worksheet for an independent offer, service, or creative project.
Use fictional or redacted examples. Keep private records out of public proof.

## 1. Start with the person
Who is this for, and in what specific situation?

What are they trying to do? What makes it difficult now?

## 2. Name the work
What useful result or deliverable do you provide?

What does your process actually involve?

What is included? What is outside the scope?

## 3. Draft one plain sentence
I help [person in a specific situation] with [problem or job] by [the work I do].

Illustrative example, not a client result:
“I help independent tutors explain their lessons and collect inquiries through a clear one-page website.”

## 4. Check each claim
For every result, comparison, credential, or customer story you want to use, record:

- Exact proposed claim:
- Evidence or original source:
- Date and context:
- What the evidence supports:
- What it does not establish:
- Permission to show the material, if needed:
- What must be removed or redacted:

A sample demonstrates what you made. It does not by itself establish client results,
sales, saved time, demand, or repeatability. Label illustrative work clearly.

## 5. Write the honest version
What can you say now, with the evidence you actually have?

What remains unknown or needs testing?

What claim should you leave out for now?

## 6. Let someone try to understand it
Ask a willing person in the intended audience:
- What do you think this offer includes?
- Who would use it, and when?
- What is unclear or hard to believe?
- What would you need to see before considering it?

Record their actual answer. A compliment is not proof of demand.

## 7. Make one correction
What will you change in the wording, scope, example, or evidence?

What will you check next, and when?

Keep the finished worksheet with your own notes. You can ask AminAura for help
through aminauragroup.com/start?interest=brand&aag_cta=offer_proof.
Sending an inquiry does not take a payment or book a service.

— AminAura Group · aminauragroup.com/services